Established in 1981, La Riche Ltd created Directions hair colour from humble beginnings in the UK.
Today, they sell their hair colours worldwide, still manufacturing from the UK.
Their products are 100% vegan and not tested on animals, have no ammonia, peroxide, or PPD (that’s Paraphenylenediamine in long terms – try saying that 5 times fast).
These alternative semi-permanent colours are the safest and easiest way to add a pop of exciting bold vibrancy or give you the dreamy pastel tone you’ve been yearning for.
Give your locks a new look: dip dye, ombre, hidden rainbows, two tone – whatever you’re wanting to do, Directions hair dye is easy to apply and hassle-free!
Directions Products Are:
- Vegan friendly
- PPD, Ammonia & peroxide free
- Easy application